Handcrafted with Love — 7-Day Easy Returns

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Since 2021

We Make Flowers That
Refuse to Wilt

A five-woman studio in Puducherry, one cotton yarn at a time.
Our story

It Started With a Broken Vase

In 2021 a bunch of anniversary roses lasted four days. The vase they came in lasted rather less than that. Somewhere between sweeping up the glass and throwing out the stems, the idea landed: flowers you keep.
The first bouquet took eleven hours and looked, charitably, like a vegetable. The forty-third took four hours and sold to a stranger on Instagram. Four years later we have made just over nine thousand of them, and the eleven-hour bouquet still sits on the studio shelf as a reminder.
We stayed small on purpose. Every order passes through a pair of hands that knows your name, and nothing leaves the studio that we would not put on our own table.
Blooms made
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Five-star reviews
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Yarn shades in stock
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Hands on every order
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What we hold to

The Four Things We Won't Bend On

Slow on purpose

We cap orders each week rather than hire fast and lose the finish. A queue is better than a compromise.

Paid per piece

Our makers are paid per finished bouquet, not per hour, and set their own days. Three of them work from home.

Honest materials

OEKO-TEX certified cotton, recycled kraft wrap, and zero plastic filler. If it can be reused, we reuse it.

Made once, kept forever

The whole point. No water, no wilting, no annual replacement — one purchase that stops being a purchase.

Meet the maker

Priya, Founder & First Pair of Hands

I learnt to crochet from my grandmother on a train to Madurai, mostly because I was bored and she was patient. Twenty years later it turned into a business almost by accident.
I still make every custom bridal order myself, and I still answer the Instagram messages. If you order from us, we will probably end up talking about your colour palette for longer than either of us planned.
“The best compliment we get is when someone forgets they aren’t real.”
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How we got here

Five Years, Stitch by Stitch

2021

The broken vase

First bouquet made at a kitchen table. Sold the fourth one to a stranger on Instagram for ₹600.
2022

A room of our own

Moved out of the kitchen into a rented studio room. Two makers joined. First wedding order arrived, terrifyingly.
2023

Shipping nationwide

Packaging redesigned after one squashed delivery to Delhi. Crossed 1,000 orders and started colour-matching from photos.
2024

The wedding collection

Launched bridal party sets. Forty-one weddings in one season, and a much better spreadsheet.
2026

Nine thousand blooms

Five makers, thirty-two shades, and orders in eighteen countries. Still capping the queue every week.
Inside the studio

What Actually Happens
to Your Order

  • Day 1 — Your order prints and gets a paper card with your name on it
  • Day 1–2 — Yarn pulled and matched against your reference in daylight
  • Day 2–9 — Stems crocheted, one maker per order start to finish
  • Day 10 — Petals blocked, shaped and left to set overnight
  • Day 11 — Arranged, tied, photographed and sent to you for approval
  • Day 12 — Boxed with your handwritten card and handed to the courier
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The five pairs of hands

Who Makes Your Flowers

Priya

Founder · Bridal work

Lakshmi

Lead maker · Bouquets

Nandhini

Colour & finishing

Reshma

Packing & dispatch

"We are not competing with real flowers. We are competing with the bin they end up in."

— Priya, on the studio wall since 2022
Materials

Kind to Hands, Kinder to Shelves

Cut flowers travel refrigerated, get thrown away in a week and start again. Ours travel once. That is most of the sustainability argument, but here is the rest of it.
  • OEKO-TEX Standard 100 cotton — no harmful dyes on your table
  • Recycled kraft wrap and paper tape, no plastic filler
  • Yarn offcuts saved and used for keychains and brooches
  • Boxes sized to the order so nothing ships full of air
  • Local courier partners for anything within Tamil Nadu
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Come and see

The Studio Is Open on Saturdays

If you are in Puducherry, drop in between 10am and 4pm on a Saturday. You can handle the yarn, see a bouquet mid-build and talk colours in person. No appointment needed — though a message helps us put the kettle on.
  • Saturdays, 10:00 – 16:00
  • White Town, Puducherry 605001
  • hello@lilacbloom.example
  • +91 90000 00000
Get directions
Still curious

Good Questions We Get Asked

Saturdays between 10am and 4pm, no appointment needed. Weekdays are production days, so we ask you to message first.

We do, from 25 pieces upward, with 4–6 weeks lead time. Email us with quantities and your deadline and we will send a rate card.

We take on one or two new makers a year, always locally and always paid per finished piece. If you crochet and you are near Puducherry, send us photos of your work.

Yes — we work with a small number of stockists in India and the UAE. Get in touch and we will talk terms.

Come Pick Your Forever Flowers

Ready-made designs ship in three days. Custom pieces start with a sketch.
Shop the collection
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